Pinterest is no doubt the social media site of the moment, and if you are like us chances are you have already spent a good amount of hours browsing through its nice and sleek pages. As a blogger, though, Pinterest is also a great opportunity to bring a new wave of traffic your way, so here is a step-by-step guide on how to do so.
1. Prepare for it
First of all, you should of course integrate Pinterest’s “Pin It” button to your blog. However, it is important you prepare for Pinterest also from an editorial point of view: as Pinterest is largely image-driven, you should make sure every post you write also contains a nice picture. It does not necessarily need to be 100% descriptive of the post content; it can be also be a drawing, a nice picture of the author or a somewhat related cartoon. What is important is that it should be nice: this will make your post easier to Pin and it will also make it get more attention from Pinterest’s users.
2. Reply and interact with commenters
Once you contents starts getting “pinned” you should of course reply to users’ comments, not only on your blog but also within Pinterest: just treat them as if they were on your own blog. However, apart from answering questions and replying to comments, you should also check out your commenters’ Pinboards and comment on their pins. The more engaged the users will be with you, the more they will be with your blog… and the more they will pin it.
Commenting on other users’ Pins is just the beginning of interaction. If you want to be seen and noticed, it is important you also actively follow and check out other users’ board and pins. Interacting is for sure time consuming, but if you find, follow and befriend the right users whose interests are in line with the content of your blog you can easily turn them in “evangelists” for it: helping you spreading your opinions and – of course – your posts too.
4. Be your own fan
Nobody is pinning your posts? Don’t worry! As a member of the community you are of course allowed to pin your own posts, just don’t exaggerate. Keep mixing your own content with other great on-topic sources. Not everybody will be aware you are the author of some of the posts you ping, and this co-citation will make people associate your posts and blog with other authoritative and high-quality resources you will pin.